There is something oddly satisfying in LeBron James’ decision to return to Cleveland. And it has nothing to do with basketball.
I’m not a huge NBA fan aside from my yearly fantasy that the upcoming year will be the one the Wizards return to the glory of an NBA title I witnessed when I was a senior at Virginia Tech back in 1978. Usually that fantasy is quickly quashed before we open Christmas presents, although this year it extended into spring before suffering its annual ugly demise.
But you can’t ignore LeBron James. He is this generation’s Michael Jordan, so when he’s on TV, I watch. When there are massive features done on him, I read. I can’t say I believe a lot of what I read, because these are the days of the massive PR spin machines. Back when I started out in journalism, a feature involved you interviewing an athlete. These were the days immediately after Watergate, so the notion any entity would blatantly try to muzzle the media message was not looked kindly upon, particularly in sports.... Continue reading